Digital PR Performance Monitor

While the power of digital press releases and outreach to influencers is undisputed, companies are looking for ways to quantify the overall effectiveness and ROI of their digital PR and social media efforts. Companies are trying to understand how their releases have been adopted or pushed on by influencers to generate additional buzz, the sentiment of the buzz and how much traffic was generated as a result.

Digital Release Performance Dashboards

OC4 has developed an easy to use dashboard that tells companies the aggregate buzz, sentiment, traffic and sales generated from their PR and social media activities. Using the OCR PR Performance Monitor, we can now provide an organization with the answers to their ROI and performance question by aggregating the following information:

• 1. Total digital pickups by blogs and other news sites
• 2. Total pickups by influencer and the aggregate influence
• 3. Total direct web traffic generated by the release
• 4. Total actions or conversions generated by release

This new tool can report on a single release or use your press release RSS feed and provide the aggregate performance for your digital press efforts.

If you would like more information on how to measure the performance of your digital PR or social media effofts or or a demo please contact us.